Tinted

Tinted is a sustainable beauty brand concept that reimagines make up packaging through minimalist, refillable system. The project centres around a compact, modular box designed to reduce cosmetic waste by allowing users to choose and refill products.

Project Brief

The brief called for developing a cohesive visual identity and packaging concept for a refillable, modular makeup system targeted at environmentally conscious young consumers. The brand needed to feel modern and minimal, appealing to an audience that values both aesthetics and ethics. The branding needs to clearly communicate Tinted’s core message that sustainable choices don’t mean sacrificing style. The outcome was to position Tinted as a credible, design-forward alternative in a market saturated with disposable packaging.